Branded Content + Social + Experiential

Nike + Foot Locker / Hail the 90s

In an age of Supreme-ly long lines, bots, and lottery apps, sneakerheads are sick of scrambling for exclusive drops. So to hype Nike’s Air Frequency – a shoe pack inspired by 90’s hip-hop – we made sneakerheads drop mad 90’s hip-hop knowledge. On Fat Joe. In functioning a Chevy Caprice Taxicab with one destination – Foot Locker – for a socially-driven (excuse the pun), PR-grabbing game show.