Brand Development + 360º Launch Campaign

Google Play / Play Your Heart Out

Once upon a time, Google planned to launch an entertainment service to take on Apple’s iTunes Store. And they knew that if you’re going to take a swing at Apple, you’d better not miss. So, they came to us: BBH LA, and all 10 employees we had at the time.

We created the brand from scratch. From the name, logo and a complete design system, to a 360º launch campaign, all the way down to hard-working instructional videos, digital support ads, and lots of website copy.

Once set free on the world, the idea was translated into twenty different languages across the globe.