Brand Platform

KCRW / Get LA’D

In an era of AI DJs, soulless corporate radio, and ultra-niche podcasts pulling listeners in countless directions, KCRW faced a challenge: how to attract a new generation of followers while maintaining its authentic voice as Los Angeles' cultural pulse. They turned to Party Land for a solution.

Drawing on KCRW’s unparalleled local DNA, we created a provocative and cheeky creative platform designed to thrive primarily on donated OOH and print media – and developed a foundation that could be easily riffed on for years to come.