Event Campaign

Google Play / Oscars

When Google Play realized that – as a major force in movie distribution – they were about to be conspicuously absent from film's most celebrated night, they turned to us with a challenge: strategize, create, and deliver an Oscars-worthy spot in just three weeks.

It came together – on-time, at 6AM on the delivery date – thanks to a coordination of creative, production, Robert Downey Jr. and some remarkably trusting studio execs.

Our campaign didn't stop there. Additionally, we crafted a poster series for Google Play Movies and developed engaging demonstration spots showcasing their Play Infocard feature.