Brand Platform + 360º Campaign + Brand ID

Cartoon Network / Redraw Your World

Kids don't just watch content anymore; they make it, too - from YouTube channels to TikToks and fandom Tumblrs. If a kid has a camera and a signal, they have unprecedented voice and power. So when CN came looking for a brand refresh that spoke to kids and tweens, rather than simply celebrating the content, we created a platform to further empower them.

The big idea helped inform everything from bumpers to CN initiatives and PSAs. And became the backbone of Cartoon Network’s social media presence across the globe.