SVOD Campaign

Yoplait / A Peculiar Way to Start Your Day

Yoplait wanted to launch their new Plenti yogurt with a single TV spot. The problem? Their media buy was set entirely on streaming platforms, meaning viewers would see the same ad multiple times during one show. And let’s be honest, nobody gets excited about a brand after watching the same 30 seconds on repeat.

So we got creative with the constraint. Instead of one static spot, we built it in pieces – same beginning and end, but with different escalating sight gags in the middle. Each time it aired, viewers got a new twist, and what could've been repetitive became a delightful surprise – not unlike the product itself.

In the end, we got six spots from the budget of one. These are a few of my favorites.