Brand Campaign

Bon & Viv / Made by Mermaids

When ABI handed us a brief for a hard seltzer with bizarre flavors and a mandate to include the two mermaids on the can – so we leaned in to create a world of weird.

A world where entrepreneurial mermaids export their seltzer to the surface. Where our finned mixologists call every puddle, pool, and bathtub an "ocean" (because that's all they know). And yes, where their hair floats around constantly – not from being underwater – but because that's just how mermaid hair works, of course.